Leia o texto para responder, em português, à questão.

Following a public vote in which more than 37,000 people had their say, we, at Oxford University Press1 , are pleased to announce that the Oxford Word of the Year for 2024 is ‘brain rot’. After two weeks of public voting and widespread conversation, Oxford’s experts came together to consider the public’s input, voting results, and language data, before declaring ‘brain rot’ as the definitive Word of the Year for 2024.

Why ‘brain rot’?

‘Brain rot’ is defined as: 1. the supposed deterioration of a person’s mental or intellectual state, especially viewed as the result of overconsumption of material (now particularly online content) considered to be trivial or unchallenging; 2. something characterized as likely to lead to such deterioration.

Oxford’s experts noticed that ‘brain rot’ gained new prominence in 2024 as a term used to capture concerns about the impact of consuming excessive amounts of low-quality online content, especially on social media. The term increased in usage frequency by 230% between 2023 and 2024.

The term has taken on new significance in the digital age, especially over the past year. Initially gaining traction on social media platform — particularly on TikTok among Gen Z (people born approximately between 1997 and 2012) and Gen Alpha (people born approximately between 2010 and 2025) communities — ‘brain rot’ is now seeing more widespread use, such as in mainstream journalism, amidst societal concerns about the negative impact of overconsuming online content.

^{(https://corp.oup.com, 02.12.2024. Adaptado.)}

De acordo com o terceiro e quarto parágrafos:

o que ocorreu em relação ao uso da expressão “brain rot” entre 2023 e 2024? No primeiro momento, quais mídias impulsionaram o uso da expressão “brain rot”?

que público utilizou inicialmente a expressão “brain rot” e qual mídia incorporou o uso da expressão posteriormente?